Today, I’m sitting down with Mark Fithian and Jeff Rosenberg, the founders of Wide Open, a consultancy built to solve the hardest problems in customer experience.

Their story is a masterclass in what I call the 'Inside Game'. Mark and Jeff made the decision to leave the corporate track under circumstances that would make most people freeze: Mark was in his early 40s, had just bought a house, and had a new child at home.

But they realized that staying safe meant misaligning with who they were. In our conversation, Mark mentions that if his kids sat in on a business meeting today, they would actually recognize him. Their values aren't just 'stage props'—they are the engine of their business.

And that integrity has a massive ROI. Because they focused on maximizing client success rather than just dollars , they’ve reached a point where they spend almost no time looking for the next project—their clients simply keep bringing them new problems to solve.

We also discuss how their differences as partners gave them the confidence to strike out on their own, and their principles for integrating AI into customer-facing solutions.

It’s time to answer the call

How To Contact Mark and Jeff

Website: https://www.thisiswideopen.com/

LinkedIn: https://www.linkedin.com/in/markfithian/

LinkedIn: https://www.linkedin.com/in/rosenbergatl/

Email: [email protected] [email protected]

How To Contact David

Website: www.zenten.io

LinkedIn: https://www.linkedin.com/in/davidzemanek/

Email: [email protected]