If you care about how big ideas become real change, you’ll want to hear this one.

For our Changemakers season, Mark Harrison sat down with Mark Holland, the new CEO of the Canadian National Exhibition, and the energy in this conversation is unmistakable. Holland brings the urgency of someone who knows the CNE is more than a summer tradition. In his view, it can become a 365-day destination: a place Toronto can be proud of and one visitors from around the world will want on their itineraries.

What makes the episode stand out is how clear and practical Holland is about how to get there. He talks about listening first, building consensus, and using the political instincts he honed over years in public service to unite people around a shared vision. He also speaks as a fan. His love of music runs deep, and you can hear the excitement in his voice when he imagines a more ambitious, more surprising live-music experience at the fair.

A few moments you’ll want to catch:

• A fresh vision for the CNE’s future. Holland lays out why the fair should feel alive year-round and how the grounds could evolve into a hub for culture, innovation, and community.
• A CEO who leads by listening. He’s clear that transformation only works if Torontonians see themselves in it. He talks openly about inviting community ideas and keeping the CNE anchored in what people love.
• Partnerships that actually break through. Holland understands what modern sponsors want: experiences they can build, not just logos on signs. He explains how the CNE can co-create those moments and why the right title partner will help shape the next era.
• A milestone in sight. With the 150th anniversary coming in 2029, Holland shares what a globally relevant celebration could look like. Spoiler: he’s thinking big.
• A leader with serious drive. His vision is bold, his energy feels endless, and his commitment to transforming a Canadian icon comes through in every answer.

If you want a look inside the mind of someone preparing to reshape one of Canada’s most beloved institutions, this conversation is worth your time. It’s about leadership, community, creativity, and what it takes to refresh a legacy brand without losing its heart.

Listen to the episode now and get inspired by what’s ahead for the CNE and for the city it reflects.

Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape.

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