This week we are joined by Mark Koh of Supa, which provides a self-service data annotation platform to enable machine learning models.

This was a great conversation as we go straight into the last mile problem of data analysis in AI/ML models, data annotation.  We hear how he has built a customer base and uses thought leadership as lead generation.  We wrap up on how a data company incorporates data into their own operations.

I’d love to know what you took away from this conversation with Mark Koh. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

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Where to find Mark Koh:

• LinkedIn:  https://www.linkedin.com/in/markkoh1/

• Supa:  https://supa.so

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Where to hear more from The Indelible VC:

• Newsletter: https://insights.indelible.vc

• Twitter: https://twitter.com/IndelibleVc

• LinkedIn: https://www.linkedin.com/in/kbrockland/

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In this episode, we cover:

[01:19] Origins of a Malaysia-born, Australia-raised serial entrepreneur moving through iterations towards a data focus

[5:15] Onboarding the first set of customers and reaching out the data scientists and data engineers

[9:00] Going from hands-on enterprise approach to a self-serve model

[14:50] The shift in go-to-market strategy when moving towards self-service 

[20:14] Sharing learnings and know-how with the market as a lead gen

[24:57] Defining what success means for the organization

[26:45] Data runs the organization

[29:23] North star metric

[33:32] Closing questions

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