Episode 258: Mark Mears makes marketing simple

 If you’ve ever supersized a Pepsi, ordered a piece of cheesecake from the Cheesecake factory, or enjoyed a Schlotsky’s sandwich, then you have my good friend Mark Mears to thank for that. Mark has been a chief marketing officer for companies like Pepsi, Cheesecake Factory and Schlotzky's Deli. And he’s on the podcast this week to talk about how he got there as well as his new book The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder. Listen in as we dig into the marketing skills you can keep in mind for your organization, the mistakes to avoid, and how to figure out your purpose. Special thanks to the Saga Center for Mental Health for sponsoring this episode. About Mark - 02:17How he got into marketingBe the Best Tree You Can Be - 08:40The fig tree story that shifted Mark’s perspectiveA fig tree can’t be a maple tree…Serving the whole person through LEAF - 25:16Mark shares a bit about the heart behind LEAF.Mark shares about his new book.ResourcesEpisode TranscriptMark Mears’ WebsiteThe Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder by Mark MearsSeeds 4 Growth #7 - Mark MearsMark Mears’ LinkedIn