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Podcast Overview: In this conversation, Mark Newton shares his extensive experience in the music industry, discussing his journey from founding festivals like Hideout, Field Day and Snowbombing to transitioning into tech with Oya. He reflects on the impact of COVID-19 on the music scene, the importance of relationships in the industry, and the challenges he faced as the former owner of the iconic venue, Printworks. Mark emphasizes the need for unique experiences in festivals and the role of a director in managing creative processes and teams. In this conversation, Mark and Will discuss the evolution of marketing in the music industry, particularly in the context of festivals and events. They explore how social media has transformed marketing strategies, the challenges new artists face in getting booked, and the impact of gentrification on club culture. They also touch on the importance of data ownership and the need for cultural preservation in the face of changing urban landscapes. The discussion highlights both the challenges and opportunities present in the current music scene, emphasizing the importance of passion and community engagement.

Who is Mark Newton: Mark Newton has extensive experience in the music industry, from founding festivals like Hideout, Field Day and Snowbombing to transitioning into tech with Oya.

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