This episode features the excellent Mark O'Donnell . Mark is the Senior Marketing Manager, Digital Demand EMEA at Pluralsight. He's covered most areas in the space and now Mark focuses on building complex digital strategies. Understanding markets are key to his marketing and he explains how you build out demand generation, demand caption or awareness which varies from region to region. Acknowledging 95% of your audience aren't in a buying cycle he explains the different forms of marketing which are effective for each cycle. A really interesting episode for all who like to understand the data behind marketing online.