Hear why Mark prefers creating new playgrounds to building better mousetraps and learn about the three steps of successful category creation: discover, develop, and dominate.

Hear why Mark prefers creating new playgrounds to building better mousetraps and learn about the three steps of successful category creation: discover, develop, and dominate.

Hear why Mark prefers creating new playgrounds to building better mousetraps and learn about the three steps of successful category creation: discover, develop, and dominate.&nbsp;

Mark Organ on What It Takes to Be a Category Creator and His 3-Step Playbook

Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.&nbsp;

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Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots. 

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Mark Organ on What It Takes to Be a Category Creator and His 3-Step Playbook

Mark Organ on What It Takes to Be a Category Creator and His 3-Step Playbook