The Wormcast: How Sports Media Happens

Mark Perez


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This week on The Wormcast, I'm joined by veteran sports tv producer Mark Perez. Mark, most recently worked at VSiN, the sports wagering content platform founded by Brent Musburger and which was recently purchased by DraftKings. We talk about producing interesting content, growing the audience and the next steps in the sports betting world. Later we discuss Naomi Osaka's withdrawal from the French Open and how other athletes and coaches have had similar situations dealing with the press and social media. Finally we discuss F1: Drive to Survive on Netflix and Alex Ferguson: Never Give In documentary on Paramount+. Enjoy!

Topics discussed:

1:30 Getting started at VSiN
8:00 What is in a VSiN show rundowns? Serving hardcore v casual consumer
13:00 DraftKings
17:00 Brent Musburger stories
23:00 Sports betting daily shows on ESPN and FS1
37:00 Naomi Osaka fallout from the French Open
45:20 Kyrie Irving
50:25 Zinadine Zadane's resignation letter
53:00 How LeBron James has handled the media & social media spotlight
1:00:00 F1: Drive to Survive
1:03:45 Alex Ferguson doumentary
1:06:00 Auto Racing a great television sport

This podcast is hosted by ZenCast.fm

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The Wormcast: How Sports Media HappensBy NorMal Communications

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