Mark Pfeifer left the "comfy" world of a corporate paycheck to launch a business. But not just any business, a business with a real purpose. He set out to build a business that would not only be fun an meaningful, but he also wanted to do something truly unique - provide worthwhile meaningful jobs to adults with special needs.

Enter "Wigglewow", a dog treat company like no other. I was so moved by the story of Wigglewow, I had to go witness it in person. I was touched by the compassion of the team and the joy they experienced making what I can only assume are the most delicious doggie treats in the world.

Mark shares about his startup process and how he experimented with different recipes until he landed on the one that worked. He tells how his experience in consumer products gave him a model to follow. And, how when he was ready to make the leap, no one believed he was serious.

Wigglewow is truly on a mission. His dream is to someday be the largest employer of special needs adults. He has many great plans in store, more than we could cover in this interview.

Take a listen, I promise you'll be inspired.