Eaon talks with planner royalty Mark Pollard, resident of NYC, author of the new book 'Strategy Is Your Words' and founder of the Sweathead strategy community. They chat about the book, Marks online training platform, and some of Mark's insightful reflections on his time in the industry. Keeping up the music theme Mark chooses 5 tunes from the mid-late 90s from when he was running the first hip hop magazine in Oz, club nights and Djing on hip-hop radio in Sydney.