Making Meaning out of today's Social Media and User Generated Content world. This week we are speaking with Mark Redgrave the CEO of Amplify, a company that brings human understanding to content. Unlike most semantic technologies, which attempt to merely classify or categorize content, Amplify focuses on the meaning of content. Amplify analyzes the actual meaning of the words - automatically identifying the significant topics, brands, people, perspectives, emotions, actions and timescales contained in the text.