In this episode, Nathan talks about Mark Rober’s genius approach to YouTube. The strategy that helps him rack up over 500 million views every single month. From his obsession with quality and storytelling to the discipline behind making each upload an event, Nathan breaks down what creators can learn from Mark’s process. You’ll hear how patience, planning, and long-term consistency fuel Mark’s success, and why his methods prove that a single great idea, executed well, can outperform endless uploads. If you want to understand how one of YouTube’s smartest creators dominates the platform, this episode is packed with lessons you can apply to your own channel.