Like any other type of marketing, podcasting is constantly shifting and evolving, and that requires us to continue experimenting and trying new things. More than any other medium, podcasting lends itself to effectively building authority and creating massive reach, especially when the right pieces are in place. 

How do we decide what to experiment on? What are some of the most important tactics that need to be on our podcast launch checklist? In today’s episode, I’m joined by fellow video podcast producer, agency owner and host of The After Hours Entrepreneur, Mark Savant. 

We have an in-depth conversation about where podcasting is headed, and how to continue delivering value, authority and curiosity as it evolves.