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Mark Silva, Real Branding on Consolidating Social Maps, the “New School” of Beer and the Connected Agency
Meet Mark Silva, managing director of independent San Francisco interactive agency Real Branding. Mark is an ad veteran, social media geek, beer maven and painter to name just a few of his dalliances. Real Branding artfully blends the innovative perspective of digital pioneers with the business rigor of a buttoned-up agency. The company occupies an old can factory in the up and coming "Dogpatch" area of San Francisco.Beer is where it all started for Real Branding. Mark is a beer maven, having tasted over 2,500 brews. He started RealBeer.com in 1994 and soon picked up a number of local micro-brew clients for digital marketing. He's parlayed his experience in the adult beverage business into one of thehottest independent shops in the country, managing digital brand strategy for such stellar names as ABC/Disney, Anheuser Busch, Darden Restaurants, ESPN, HBO, Pepsi's Lipton partnership and Unilever.
Mark talks about who he follows in the agency world to keep up with the industry and how he does it. Find out his Twitter strategy, how he creates and manages his blog, MarkSilva.com and his take on social media. Mark says "every agency should include customers' social maps as an agency best practice." Clearly Real Branding is taking market segmentation and persona development to a new level.
Susan and Mark discuss an online video by Loic Le Meur, the CEO of video site Seesmic. Seesmic lets you record video right from your computer's camera in your browser and then uploading it to your Seesmic account, your blog or your website. In Episode #115 on loic.tv, Loic quotes a NY Times writer who says "if the news is important, it will find me." It's a remarkable video that shows how much the manner in which we consume news content is changing. Loic's point being that if it's relevant to him, the information will come to him via one of his feeds and that he no longer must go to news sites as news comes to him. This is a big, directional demarcation point in the evolution of the web that did not go undetected by Mark. Mark is a watchdog for these shifts, informing his client strategies through these insights.
On this episode, you also learn about the "New School of Beer" where the Americans are making funky, yeasty beers in Chardonnay and Pinot casks that even the Belgians are imitating. Mark gives his a complete list of what to buy (Dogfish Head, Allagash) and where to find the rarebottlingson the DishyMix.com blog. Find out what Mark's "greatest truth" is about marriage. Learn about his holy grail of the liberation that comes from getting beyond fear, and why it's so important in the sphere of loving and being loved. And speaking of love,Mark talks about rediscovering his love of painting. You can see some of his work on the DishyMix blog, including some photos from his Flickr stream.
This show has some great insights, ideas and recommendations from a man you will hear more and more about in the future. Get to know Mark Silva on this episode of DishyMix.
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By Susan BrattonMeet Mark Silva, managing director of independent San Francisco interactive agency Real Branding. Mark is an ad veteran, social media geek, beer maven and painter to name just a few of his dalliances. Real Branding artfully blends the innovative perspective of digital pioneers with the business rigor of a buttoned-up agency. The company occupies an old can factory in the up and coming "Dogpatch" area of San Francisco.Beer is where it all started for Real Branding. Mark is a beer maven, having tasted over 2,500 brews. He started RealBeer.com in 1994 and soon picked up a number of local micro-brew clients for digital marketing. He's parlayed his experience in the adult beverage business into one of thehottest independent shops in the country, managing digital brand strategy for such stellar names as ABC/Disney, Anheuser Busch, Darden Restaurants, ESPN, HBO, Pepsi's Lipton partnership and Unilever.
Mark talks about who he follows in the agency world to keep up with the industry and how he does it. Find out his Twitter strategy, how he creates and manages his blog, MarkSilva.com and his take on social media. Mark says "every agency should include customers' social maps as an agency best practice." Clearly Real Branding is taking market segmentation and persona development to a new level.
Susan and Mark discuss an online video by Loic Le Meur, the CEO of video site Seesmic. Seesmic lets you record video right from your computer's camera in your browser and then uploading it to your Seesmic account, your blog or your website. In Episode #115 on loic.tv, Loic quotes a NY Times writer who says "if the news is important, it will find me." It's a remarkable video that shows how much the manner in which we consume news content is changing. Loic's point being that if it's relevant to him, the information will come to him via one of his feeds and that he no longer must go to news sites as news comes to him. This is a big, directional demarcation point in the evolution of the web that did not go undetected by Mark. Mark is a watchdog for these shifts, informing his client strategies through these insights.
On this episode, you also learn about the "New School of Beer" where the Americans are making funky, yeasty beers in Chardonnay and Pinot casks that even the Belgians are imitating. Mark gives his a complete list of what to buy (Dogfish Head, Allagash) and where to find the rarebottlingson the DishyMix.com blog. Find out what Mark's "greatest truth" is about marriage. Learn about his holy grail of the liberation that comes from getting beyond fear, and why it's so important in the sphere of loving and being loved. And speaking of love,Mark talks about rediscovering his love of painting. You can see some of his work on the DishyMix blog, including some photos from his Flickr stream.
This show has some great insights, ideas and recommendations from a man you will hear more and more about in the future. Get to know Mark Silva on this episode of DishyMix.