Chatting with IBM Watson's VP Offering Management and Stategy, Mark Simpson about AI, machine learning and how businesses are using these and other technologies to better understand their customers today.

Dan Costa - Host Weston Almond - Producer/Director Kirsten Cluthe - Producer Pete Haas - Social Media Manager Paul Maljak - Stills Photographer Jamie Lendino - Original Music

In PCMag's Fast Forward video series, editor-in-chief Dan Costa talks to industry leaders about ground-breaking technology that will shape our future. Check out some of Dan's previous interviews here: https://goo.gl/rLPrCk

PCMag.com is your ultimate destination for tech reviews and news. Subscribe to our videos here: https://goo.gl/JfBShr

Like us on Facebook: https://www.facebook.com/PCMag Follow us on Twitter: https://twitter.com/PCMag Gawk at our photos on Instagram: https://www.instagram.com/pcmagofficial Get our latest tips and tricks on Pinterest: http://www.pinterest.com/pcmag