Mark Smith is Director of Public Service Reform at Gateshead Council in the North East of England (UK). His work sees him challenging the conventions of standard setting and standardisation in order to pursue an approach to public service that he describes as bespoke-by-default.

You can find out more about Mark by:

- Reading his blogs on nextstageradicals.net. 

- Getting hold of him on Twitter via @MarkAdamSmith.