In this episode we’re joined by Mark Tanner, founder and managing director of China Skinny, a marketing, research, and strategy company. We talk to Mark about trends in China today, the importance of using city-specific marketing strategies, and how technology is shaping sales in China.

In this episode we’re joined by Mark Tanner, founder and managing director of China Skinny, a marketing, research, and strategy company. We talk to Mark about trends in China today, the importance of using city-specific marketing strategies, and how technology is shaping sales in China.

In this episode we’re joined by Mark Tanner, founder and managing director of China Skinny, a marketing, research, and strategy company. We talk to Mark about trends in China today, the importance of using city-specific marketing strategies, and how technology is shaping sales in China.

Mark Tanner: The skinny on marketing in China

Whether it's interviews with multinational executives, longtime China experts, or up-and-coming entrepreneurs, China Voices brings you a wide view of doing business in China. 
 
In a country where economics is politics, China Voices speaks to the academics and policy experts who try to make sense of the world's second-largest economy and bring you the latest in US-China commercial relations. 
 
Thanks for listening!

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Whether it's interviews with multinational executives, longtime China experts, or up-and-coming entrepreneurs, China Voices brings you a wide view of doing business in China. In a country where economics is politics, China Voices speaks to the academics and policy experts who try to make sense of the world's second-largest economy and bring you the latest in US-China commercial relations. Thanks for listening!

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Mark Tanner: The skinny on marketing in China

Mark Tanner: The skinny on marketing in China