Enabling B2B Buying With Charles Bernard

Mark Taylor on Enabling Buying and Leading with a Noble Cause

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In this episode of Enabling B2B Buying, Charles Bernard sits down with Mark Taylor, his business coach, mentor, and friend.

Mark shares how leading with a noble cause can transform the way leaders sell, inspire teams, and build lasting success. With over 50 years of experience, from top salesman to award-winning Vistage Chair, Mark offers strategies that shift selling from pushy to purposeful and leadership from reactive to visionary.

They explore:
  • How Mark’s early fire alarm sales shaped his belief in selling with a noble cause
  • The difference between pushy selling and enabling buying
  • Why a noble cause inspires teams more than numbers, quotas, or pressure tactics
  • How Positive Intelligence helps people silence inner critics and reach their potential
  • Why engaged middle managers are essential for leadership at scale and cultural alignment.
  • How Mark scaled his company by building an executive team after joining Vistage.
    • Mark also shares resources and ideas that inspire him.
    • Selling is Simple, Not Easy, but Simple by Fred Herman
    • Tribal Leadership by John King and Dave Logan
    • Positive Intelligence by Shirzad Chamine

      • Visit Mark Taylor’s website here: https://marktaylor.nyc/

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      If you have questions you would like answered by our guests or experts, share them with us on LinkedIn or email your questions to [email protected].

      To learn more about Charles Bernard’s book Enabling Buying in a World of Selling, visit enablingbuying.com.

      Looking for more episodes? Check out the full podcast collection right here: https://collavia.com/blog/

      The post Mark Taylor on Enabling Buying and Leading with a Noble Cause appeared first on Collavia.

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      Enabling B2B Buying With Charles BernardBy Charles Bernard