BOLDER & WISER with Peter Wang and Michelle Kraemer

Mark Webster: Future of Audio @ Adobe, Power of Parasocial, Starter Acquisition


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In this inaugural episode of the Work-In-Progress Podcast, I talked to my good friend, Mark Webster, who, through the combination of creativity, hackathon marathons, and his second baby SaySpring, ended up leading audio products at Adobe.

⌚️ TIMESTAMPS
01:43 From Marketing to Tech
04:46 Family Dynamics and Work Ethic
09:41 Being the Middle Child
11:25 Serial Hackathons
16:09 Getting into TechStars
17:21 Building SideTour
19:31 Lunch with a Wall Street Banker Turned Monk
25:53 The story of SideTour gives hope that great things can happen if people come together
28:55 Starter Acquisition by Groupon
32:17 Challenges of Reinventing Groupon
35:05 The Birth of Sayspring: Designing Voice Interface
43:50 Acquisition by Adobe
46:25 Adobe's AI-First Platform for WOrking with Spoken Audio
49:05 Pitching the Power of Audio
01:00:31 Launching Beta and Future of Adobe Podcast
01:06:26 Building Products within Adobe
01:10:38 The Audio Ecosystem
01:19:12 The Importance of Depth in Creative Tools
01:23:24 Approach to Product Development
01:32:43 Believe in Yourself

...more
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BOLDER & WISER with Peter Wang and Michelle KraemerBy Peter Wang