Community Rec Magazine

Mark Williams on Effective Automation and AI with Arly


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In episode 26, Mark Williams, the chief growth officer of Arly, shares how community rec organizations can meet rising expectations despite limited resources. Williams explains that instead of defaulting to hiring more staff, leaders can gain capacity by standardizing processes, unifying data into a single system, and using automation and AI to simplify routine operational tasks.
Williams stresses that AI should augment — not replace — the human relationships at the core of community rec, helping staff spend more time with kids and communities. He also describes how Arly brings logistics, registration, communication, staff support, and curriculum into one platform and is rolling out new AI features — all guided by clear program goals and a strong evidence base.
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Community Rec MagazineBy Community Rec Magazine