Mark Zohar is an internationally-recognized expert on trends. Mark was the founder of TrendSpottr, a company he built and exited. 

Having made an impact as an entrepreneur in many verticals, he is now the President and COO of Viafoura, the leading audience engagement and content moderation platform for over 600 brands around the world.

In this episode, Mark and I discuss many issues, including the nature of trends and how lawyers need to understand and influence them.