"Market Driven Strategy" by George S. Day. It presents a comprehensive framework for developing and implementing a successful market-driven strategy. The book argues for the importance of adapting to a turbulent business environment and emphasizes the need to prioritize customer needs and competitive advantage. Day examines various aspects of strategic planning, including competitive analysis, segment identification, positioning, cost management, channel selection, and growth strategies. The book also highlights the role of leadership and organizational structure in fostering a market-driven culture. The text is riddled with real-world examples that illustrate key concepts and showcase the practical application of the author's insights.