Market expansion can be both daunting and exciting. What are the key things to consider so that it's more of the latter?

 

The most common mistake commited by companies venturing into new territories is thinking that what works in one market will work in another. Your proposition must be relevant to the target market - just because your business is successful domestically doesn't mean copying the existing solutions is enough. You need research, planning and strategy. 

 

What other factors are there to a successful market expansion? Listen to this podcast episode episode to find out!