#2878: Market FIRST, Product SECOND

Today, we're talking about "market first, product second" – the order of creating stuff to sell. Whether it's a thing or a service, it doesn't matter. I'll tell you why and what it's all about. Got it?

Show Notes:

[03:16]#1  Your first step in selling anything of your own creation is identifying an audience of people who have a desire to solve a specific problem. 

[12:20]#2 Once you've identified your market, now you go and create your offer. 

[20:35]#3 If you already have products but haven't followed this process, here's what you need to do. First, assess your current offerings and see where they fit in the market's needs. Second, before creating your next product, determine what the market actually wants and tailor your product accordingly.

[24:26]Recap

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