North Star Leaders

Market First with Latane Conant

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You can’t “ing” your way to winning. At least, that’s how Latane Conant, CRO of 6Sense, sees it. For her, leadership isn’t about cranking out activities - it’s about shaping markets, chasing causes instead of jobs, and finding ways to make the work actually fun.

In this episode, Lindsay talks with Latane about why she calls herself a Chief Market Officer, what it really takes to create product-market fit, and why she believes anything worth doing is worth overdoing. Latane shares her no-nonsense, energetic take on building teams, leading with clarity, and bringing a sense of beauty and joy into the mix.

You’ll hear them discuss:

  • Why “anything worth doing is worth overdoing” has become Latane’s phrase
  • The real difference between activity-based marketing and market-shaping leadership
  • Why product-market fit is everything and why you can’t just execute your way past it
  • How to think about category creation vs. category evolution
  • Latane’s view on cause vs. job, and why she refuses to settle for the latter
  • The surprising link between beauty, fun, and leadership energy in her world
  • Her unapologetic stance on vulnerability at work and what she believes leaders should do instead

    • Resources:

    Latane Conant on 6sense | LinkedIn

    Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn

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    North Star LeadersBy Lindsay Pedersen