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Market Intelligence
Market Intelligence
** Fish.
** Get out of here Long John Silver's.
** The point of market intel is that it takes you out of the equation.
** How do you get market intel?
** First you "google".
** You go into the market and talk with your potential customers.
** Let your customers tell a story. In a story you get a lot of intel, habits, and how they think.
** Develop your customer profile.
** Where do you go? Engage with your community.
** You're trying to find out information about potential customers.
** Go online, find meet ups and events. See what your market looks like.
** Know the jargon your market uses.
** T's experience with entering the bicycle market and getting feedback.
** Your observation and soft skills are important. Observe and engage with your market.
** T's motorcycle prototype with customer intel and redesigns.
** People don't pay attention.
** We don't interact, we observe.
** Learn to observe, listen, watch body language and facial expressions.
** My focus as a builder is craft focused.
** We use secret shoppers to gather intel.
** We take people through a process. Everything has to be practiced.
** Use the language your customers understand and put that in your marketing.
** I don't care who you are, the market always knows more.
** Don't put your own bias into your product. Listen to the market.
** Focus Groups give phenomenal intel if they are done right.
** Prioritize your market intel and feedback.
** There are your customers/users and your customers/not your users.
** People will give opinions even if they are not your potential customers.
** Know who is a qualified opinion, customer and user.
Sponsor this Podcast!
View all episodes
By No FollowersMarket Intelligence
** Fish.
** Get out of here Long John Silver's.
** The point of market intel is that it takes you out of the equation.
** How do you get market intel?
** First you "google".
** You go into the market and talk with your potential customers.
** Let your customers tell a story. In a story you get a lot of intel, habits, and how they think.
** Develop your customer profile.
** Where do you go? Engage with your community.
** You're trying to find out information about potential customers.
** Go online, find meet ups and events. See what your market looks like.
** Know the jargon your market uses.
** T's experience with entering the bicycle market and getting feedback.
** Your observation and soft skills are important. Observe and engage with your market.
** T's motorcycle prototype with customer intel and redesigns.
** People don't pay attention.
** We don't interact, we observe.
** Learn to observe, listen, watch body language and facial expressions.
** My focus as a builder is craft focused.
** We use secret shoppers to gather intel.
** We take people through a process. Everything has to be practiced.
** Use the language your customers understand and put that in your marketing.
** I don't care who you are, the market always knows more.
** Don't put your own bias into your product. Listen to the market.
** Focus Groups give phenomenal intel if they are done right.
** Prioritize your market intel and feedback.
** There are your customers/users and your customers/not your users.
** People will give opinions even if they are not your potential customers.
** Know who is a qualified opinion, customer and user.
Sponsor this Podcast!