Arkady Hagopian is an experienced professional in the market intelligence reports space both in industry and academic startup sectors. In this episode of lab to startup, we will talk about what market intelligence reports are; the building blocks of these reports; how startups could build one; mistakes to avoid; how to decide on hiring a firm if you are looking to do so.  This is going to be a master class for startups on this subject Shownotes: - What are market intelligence reports? - Breakdown of a typical market report - Good reports and not so good reports - TAM, SOM, SAM - How to size markets? - Rubric for market analysis- Bottom up approach, top down approach, competitor approach - Which method to choose? - Deep dive into competitive analysis - How investors view market reports by entrepreneurs- what to do and not to do? - How founders can avoid developing tunnel vision - KISS (Keep it Simple, Stupid) - Who should indulge in market research and build market reports at startups - Market research is not exactly science! - How do truly innovative startups present future markets? - How do you pick boutique market research firms to build a report for you? - Qualifying questions for market research firms - Arkady's LNKD:  https://www.linkedin.com/in/arkadyh/