Aditya Varanasi never dreamed of being an entrepreneur until he was faced with a choice: take a risk or sink back into Corporate America. Now, as the Founder and CEO of Awarity, Aditya is disrupting the advertising industry by making world-class marketing more affordable and sustainable for up-and-coming companies.

Highlights of the episode:

• 3 filters to apply to any decision

• Lessons learned from corporate America

• The biggest marketing mistake you could make

• How to best measure a marketing campaign’s success

Aditya’s Top 3 Marketing Tips:

• Simplicity

• Highlights value to customers

• Distinctive to your brand

Additional resources:

• Awarity.com

• Free Marketing Audit for Listeners of the Show!

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• EricRMueller.com

• Spotify