Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...

Market Pathway Mapping for Coaches | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.

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One of the best investments any coach can make is in developing their customer journey map. We call this your Market Pathway, a seven-stage process for attracting, engaging, and signing on the right coaching clients who you know you can serve the best. This concept of mapping out a Customer Journey was first mastered by Ron Zemke and Chip Bell many years ago and Market Pathway Mapping is what I've learned from working with over 1,100 coaches and consultants one-on-one since 2017.

In this episode of Copy & Content, you will learn:

  • The ultimate purpose of a Market Pathway for coaches to use when attracting the right clients
  • Why the first stage of a great Customer Journey Map or Market Pathway is "Pre-Aware"
  • The second stage of a great Customer Journey Map or Market Pathway is "Problem Aware" -- what's the key problem that your ideal coaching prospect is facing that you KNOW you can talk about in greater detail and with more empathy than anyone else.
  • The third and final stage of the first part of a great Customer Journey Map: "Solution Aware"
  • How to divide your Customer Journey Map ("Market Pathway") into two distinct parts.
  • The value of raising awareness of your expertise in the fourth part called "Expert Aware" - and the three key components of "Expert Aware"
  • How to package your expertise into 'an offer they can't refuse' - an Irresistible Offer
  • Why arguably the most crucial part of a Customer Journey Map is validating a coaching prospect's decision to sign up for your offer.
  • How to activate a satisfied coaching client to become a raving advocate for your expertise.
  • How I can help you build out your Market Pathway with Keynote Content

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    Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.

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    Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...By Jon Cook | Keynote Content
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