I hear so often, "what should I charge for that?".  There is no real mystery of the markups and margins of the retail world.  If we examine closely how we can use our intuition, creativity, and logic... we will find new ways to price our products and services that make more sense in the modern world. Throw away old thinking and dated retail practices. Now is the time to get what you need while exploring new ideas in the weird world of floristry.