How could you be sure that your product or idea will sell? You cannot always rely on friends and family to tell you the truth, because they might not be realistic with their assessments: either be too encouraging without considering the follies in your idea, or too scared for you to fail and lose money and resources that they could discourage you. There are many obstacles in the way to making it happen, including the facts to consider before diving all in and manufacturing your product. From our collective study of research done by Harvard Business Review, Inc., Forbes, and Entrepreneur, over 68% of product launch failures are caused by having the wrong product for the wrong market– your product might be good, but it is not matched to your market. If you are an inventor, product designer, or small business owner considering to sell a product or service, it is essential for you to know how to prove your product to market fit with market research, a/b testing and other methods to avoid the risk of product launch failure.

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