Last month, PRO*ACT distributor Loffredo Fresh Produce rebranded to Loffredo Fresh Foods, evolving to capture the different markets they have segued into. Liz sat down with James Loffredo, Director of Marketing and a member of the fifth generation of Loffredos, to discuss their latest rebrand and how they are continuing to meet customer needs in the ever-evolving world of foodservice and distribution.

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