That's the mindset we want to work with ** Very successful companies are usually not the first mover ** A substitute is still a competitor ** Launching a new product you can run into group think or be overzealous ** In a big company group think is usually a hurdle to innovation ** Have the mindset of doing research to find your market fit

** The answer is never what you want, it is what is needed ** We have a vested interest in you ** We don't expect every company to make money with us ** Metrics are what leads us ** What "Fail Fast" really means ** You have to separate the personal from the business ** Are you open to listen to market intel and make changes?

** I don't want to work with people that don't want to see the research ** Consultants and focus group findings ** It's easier to change the name than change physics.