Melanie Richards is Chief Thought Partner and owner at Thought Catalyst, a market research firm in Johnson City, TN, where she's also an Assistant Professor of Media and Communication at East Tennessee State University. Other topics included:

• The pandemic’s effects on working parents, especially working mothers, along with how having kids stay home can increase gender inequities. 
• What companies currently ask for from researchers versus what they should ask for. 
• Data that organizations already have, but don’t use, common mistakes that companies make with research.
• How small companies or agencies can use research and data.
• How to create a comprehensive plan for highly effective research. 
• Media Strategy and Audience. 
• Foundational marketing principles.
• The importance of separating a marketing strategy from marketing tactics.
• Why you should always start research with goals. 
• The importance of diversity and representation in research.
• Research as a customer experience touch point, and the importance of making it a good experience for the customer.

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Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.