<p>What do you hear more often: "market" or "audience"? And what's the difference?</p>

What do you hear more often: "market" or "audience"? And what's the difference?

Market Research jargon alert: "Market" or "Audience"?

Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research & Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.

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Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research &amp; Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.

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Market Research jargon alert: "Market" or "Audience"?

Market Research jargon alert: "Market" or "Audience"?