In this episode, we dive into the hidden dangers of bad market research data and its far-reaching consequences for businesses. From costly product flops and damaged reputations to flawed long-term strategies and missed market opportunities, we explore how inaccurate or misinterpreted data can derail even the best-laid plans. Learn why bad data enters decision-making processes, how major companies like Target and Netflix were impacted, and discover practical steps to mitigate these risks. Plus, we unpack the staggering $3.1 trillion annual cost of bad data to the U.S. economy. Don’t miss this essential conversation on data quality.