Last weeks Show Four, we covered your initial offer, your MVO. That was just to set up what you need to start the design process and lack the detailed process we will cover later in the Season.

What really starts the process is your analysis of the bigger issues, the market, and competitors.; and that is where we are today.

MARKET RESEARCH

There are many ways to define market research. For our purposes we will look at it from the 3 Levels from a Macro to a Semi-Micro perspective. The goal is simple. Bring to market the MVO that will capture market share because it is a better match between what the customer wants and any of the known alternatives.

Topics:

• Level 1: RESZ - Regulatory, Economic, Scientific, Zeitgeist
• Level 2: Competition - Primary Secondary, Tertiary