In our last episode we use social media to help our website connect and communicate with social media users. [Every Wednesday @12PM we will discuss important information about your web presence.] This is the social platform is where potential businesses are and importantly, our customers. We will continue to use this medium (social media)  to differentiate our market and therefore target those are who most likely interested in our products or services.  

Diginopsis:

Market Segmentation

Where are your customers?

We have to figure out where our market is in social media: where the people who are most interested in your type of products or services are spending their time and go there. Different social networks appeal to different demographics. Some platforms specialize in visual content while other focus on product features and benefits. Some networks allow you to share deep content, while some only allow short message in the form of tweets and some share live-stream video. Stay on top of industry trends, and “spy” on your competitors!

Also do some research

· Where is your target audience hanging out?

· How about your competitors?

· What benefits can each network offer your business?

Do remember the AP in social media marketing (Analyze and Prioritize)

Take all that data and find a way to bring across your message to the respective audiences. Define a social media strategy that works for you.

Next week we will compare some social media platform to see the best fit for the message we want to carry.

Let’s get connected! Next Episode we’ll delve more on social media. We will compare the various social media platforms to effectively reach out to our demography.

Reference:

Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web

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