Hi everyone, my name is Thomas Brownlees and in this podcast, we'll delve into the business of the creative industries! We'll find out how to bring your creative vision to market, by building an audience, developing a product or even starting a business.

In this episode, we're going to discuss market segmentation in fashion.  We're going to look at what makes an haute couture brand so expensive, and how a prèt-a-porter brand can provide a fashionable feel to its collection with a hefty price tag.  Moving down the fashion pyramid we'll delve into what allows a diffusion line to match brand equity with industrial manufacturing, and how the bridge sector will make customers more demanding, uplifting them from the mass market.

All this and more in this week's episode! Tune in!

Want to learn more? Visit our website 440industries.com where you'll be able to access a ton of free resources, plus accessing a few premium offers!