Does your business’s true potential start with seeing exactly where you fit in the marketplace? Too often, entrepreneurs hear terms like “market share” tossed around but aren’t sure how it applies to their journey—or why it matters for their business plan.

 

In this episode, we break down the essentials of Market Share—explaining the key terms you’ll encounter, like “total addressable market,” “competitive landscape,” and “share of wallet,” in plain language. You’ll learn how to figure out what percentage of the market you can realistically aim for, why banks and investors care about these numbers, and how this knowledge shapes your strategy for growth.

 

Tune in to gain clarity and confidence as you explore your business’s place in the industry. We’ll guide you through practical steps to calculate your potential market share, set achievable goals, and use these insights to strengthen your business plan.