When going into a new market or launching a new product or service, it's always important to consider alternative future possibilities. It is surprising how few firms do so when assessing potential market share. In addition to considering the Total Addressable Market, businesses should also consider their Serviceable Addressable Market and their Serviceable Obtainable Market when planning their business development strategy.

In this podcast, we talk about understanding your market share, and the importance of market share analysis to grow your business.

Visit our website: www.gigcmo.com

Connect with us on Linkedin: www.linkedin.com/company/gigcmo/