"Market Smarter Not Harder". How To Grow Multicultural Marketing For Fortune 500 Companies | ISN

Juan Perez is the CEO and cofounder of HighBrid Media, a multicultural marketing company. He is a growth and revenue strategist who has been in the marketing industry for years starting back in his days working in radio for stations like hot 97 and CBS affiliates. Throughout our discussion Juan breaks down marketing 101 which is the fundamental concepts of having consumers parting with their money, branding, how to enter into the market to gain market shares, companies strategic moves and hacks, and how to identify the differences in culture spending vs Black Americans. Through data and innovation Juan and his partner have carved a niche in multicultural marketing with clients like Metro PCS by T-mobile, AT&T, Air Jamaica, Universoul Circus and Western Union. Tune in as Stanley and IT STARTS NOW the happy hour of finance and business discusses marketing to the culture.