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Market validation, making demos work at all costs & designing impossible shapes w/ Bradley Rothenberg
What do you do when your idea is simply too early to market? Bradley Rothenberg (Founder/CEO @ nTopology) shares his journey from watching 3D printing’s potential go unutilized to attracting some of the biggest customers in the world. Plus, how to make customers care about your product, and why you should treat the market like a co-founder.
ABOUT BRADLEY ROTHENBERGBradley Rothenberg (@brad_rothenberg) is the founder and CEO of nTopology, an advanced software company based in New York City that focuses on enabling engineers to design, manufacture and ship high-performance products in the least amount of time. nTopology’s breakthrough computational-modeling technology unifies geometry and simulation results into finely tuned manufacturing models, supporting engineers as they collaborate to develop lightweight, optimized parts with functional requirements built right in.
Bradley studied architecture at Pratt Institute in Brooklyn, New York, and has been developing computational design tools for advanced manufacturing for the last 10-plus years.
"Earlier stage founders, they probably hear this all the time... 'Spend a lot of time with your users! Spend a lot of time with your users! Spend a lot of time with your users!
But like, for me, it was literally like showing up on-site, not leaving until we had some products that came out of it...
(Patrick) I'm so surprised the air force lets you do that though...
(Bradley) ...maybe don't tell them.”
- Bradley Rothenberg
The ELC Virtual Summit is BACK on April 20th-22nd!We’re bringing together engineering leaders from around the world to surface fresh industry insights & help you build peer support.
Don’t miss out on expert conversations, peer-led roundtables & workshops to help you accelerate your leadership growth.
Learn more and register HERE: sfelc.com/summit2022
SHOW NOTES:- What inspired the idea for NTopology? (02:03)
- What was the first thing you 3D printed? (6:59)
- Designing shapes that were impossible to build (11:06)
- How do you find market validation? (14:06)
- Why you need to know what type of founder you are (17:24)
- Hiring people that are better than you (19:46)
- Making a demo work at all costs (22:28)
- How to attract your ideal customers (24:01)
- Hiring the right people for the stage you’re in (27:24)
- How to get certainty on the problem you’re solving (30:56)
- How do you validate your startup idea? (33:27)
- Using the market to develop your product (36:05)
- How to make customers care about your product (38:08)
- Rapid Fire Questions (42:54)
View all episodes
By The Engineering Leadership Community (ELC)What do you do when your idea is simply too early to market? Bradley Rothenberg (Founder/CEO @ nTopology) shares his journey from watching 3D printing’s potential go unutilized to attracting some of the biggest customers in the world. Plus, how to make customers care about your product, and why you should treat the market like a co-founder.
ABOUT BRADLEY ROTHENBERGBradley Rothenberg (@brad_rothenberg) is the founder and CEO of nTopology, an advanced software company based in New York City that focuses on enabling engineers to design, manufacture and ship high-performance products in the least amount of time. nTopology’s breakthrough computational-modeling technology unifies geometry and simulation results into finely tuned manufacturing models, supporting engineers as they collaborate to develop lightweight, optimized parts with functional requirements built right in.
Bradley studied architecture at Pratt Institute in Brooklyn, New York, and has been developing computational design tools for advanced manufacturing for the last 10-plus years.
"Earlier stage founders, they probably hear this all the time... 'Spend a lot of time with your users! Spend a lot of time with your users! Spend a lot of time with your users!
But like, for me, it was literally like showing up on-site, not leaving until we had some products that came out of it...
(Patrick) I'm so surprised the air force lets you do that though...
(Bradley) ...maybe don't tell them.”
- Bradley Rothenberg
The ELC Virtual Summit is BACK on April 20th-22nd!We’re bringing together engineering leaders from around the world to surface fresh industry insights & help you build peer support.
Don’t miss out on expert conversations, peer-led roundtables & workshops to help you accelerate your leadership growth.
Learn more and register HERE: sfelc.com/summit2022
SHOW NOTES:- What inspired the idea for NTopology? (02:03)
- What was the first thing you 3D printed? (6:59)
- Designing shapes that were impossible to build (11:06)
- How do you find market validation? (14:06)
- Why you need to know what type of founder you are (17:24)
- Hiring people that are better than you (19:46)
- Making a demo work at all costs (22:28)
- How to attract your ideal customers (24:01)
- Hiring the right people for the stage you’re in (27:24)
- How to get certainty on the problem you’re solving (30:56)
- How do you validate your startup idea? (33:27)
- Using the market to develop your product (36:05)
- How to make customers care about your product (38:08)
- Rapid Fire Questions (42:54)