Mike Hennan

This week Stephanie Rodin chats with her guest, Mike Hennan. The two chat about marketing as a whole, and more specifically in dentistry. He offers his expert advice for a startup's website, where the focus should lie in the beginning, and how to adjust the website's offerings along with the business' growth.

In this episode, we discuss:

• How Mike became so knowledgeable about dentistry without studying it

• What he was actually educated in, and how it along with his family helped shape what his business actually does

• Where his niche market was found

• Who he works with, and the extra branch added to the message in their marketing when working with specialists

• What levels of marketing PatientBoost offers to their clients

• Mike's advice for a startup's website, where the focus should lie in the beginning, and how to adjust the website's offerings along with the business' growth

• What Mike thinks about using Chatbots on your dentistry website

• Why he says Google Ads make a difference, and how PatientBoost boosts your search rankings

• What the process of working with PatientBoost looks like for their clients, and their inspiring efforts to offer loyalty and care in what they provide

• How the possibility of a recession is affecting the dental industry, and their suggestions for finding success in your practice and your relationships during this time

• What he sees as the biggest takeaway for using the services of PatientBoost

Mike Hennan loves dentistry as much as you can without being a dental professional. He loves helping dental practices and industry partners devise the best marketing strategy to help them attract their ideal patients/clients and grow their business.

He is the co-founder and head of sales & partnerships at PatientBoost - The Business & Marketing Consultancy for Growth Minded Practice Owners. He is also the co-founder & CEO at the Dental Business Association - The Association for Dental-Focused Service Providers, and is the host of the Growing A Dental Practice Podcast - inspiring the next generation of practice owners.

Website: https://patientboost.dental/Facebook: https://www.facebook.com/patientboostofficial Instagram: https://www.instagram.com/patient.boost/ LinkedIn: https://www.linkedin.com/in/mikehennan/ YouTube: https://www.youtube.com/channel/UCOebfFE7zJSKeoOWqaH6tBg Podcast: https://patientboost.dental/dental-podcast/