October 12, 2023

MARKETCAST - Tom Weiss, CTO & Chief Data Scientist. Understanding Connected TV; why media mix modelling is on the way back; understanding the limits of AI.

44 minutes

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Ever wondered how research and measurement works in the world of Connected TV? How the world of advertising has evolved over the years? Are you curious about journey to lead tech and analytics at a major research and analytics firm?

Then tune into the conversation with Tom Weiss, CTO and Chief Data Scientist at MarketCast, who turned his childhood fascination with computers into a remarkable career, spanning from software developer to project manager launching mobile phone networks and finally landing in the world of data science and advertising.

Tom's journey is not just about the job titles, it's about the evolution of an industry through the eyes of an insider. He takes us back to the dot-com era, sharing challenges, learnings, and how he honed his skills for quick scaling and managing in a larger corporate setting like T-Mobile. As we move through the discussion, Tom deep-dives into his current role in the world of advertising and data integration. He untangles the complexities of capturing and measuring advertising impact, and the shifting paradigm from linear TV to connected TV, driven by changing consumer behaviour.

Tom also explains the role of Automatic Content Recognition (ACR) data, integration of survey with first-party data with non-survey datasets, his view on the disruptive potential - but also the limitations - of AI in creative development.

Tom's book recommendation:

SMALL IS BEAUTIFUL - E.F. Schumacher

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]

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