In this episode, I sit down with someone who fundamentally changed the trajectory of my career: Josée Perreault - former Oakley executive and now CMO of BRP.Josée’s story is nothing short of legendary. From helping Oakley explode from a $9M subsidiary to a global cultural phenomenon, to navigating the Luxottica acquisition, to leading international divisions in Europe, and now driving brand and market expansion at BRP, she’s done it all.We dive into:✅ What it was like to rise as a woman leader in an industry dominated by men✅ Behind-the-scenes stories of Oakley’s explosive growth and culture✅ The art of leading with grace, power, and authenticity (without playing the stereotypes)✅ How BRP is opening new markets and reshaping its audience through diversity✅ Hard truths about brand identity, retail execution, and the “last three yards” of marketing that make or break salesJosée’s leadership style shaped my own journey, and in this episode, she shares wisdom that every marketer, entrepreneur, and aspiring leader needs to hear.If you’ve ever wondered how iconic brands scale, survive acquisitions, and stay relevant in changing markets — this one’s for you.

Rocky Mountain Bikes just got a second life — and we’ve got the inside scoop. We sat down with Wade Simmons, freeride godfather and walking piece of MTB history, and Pat St-Denis, the fast-talking sales ninja who just bought Rocky Mountain (yes, the actual company).

🎙️ In this episode:

• Wade spills on the wild history of Rocky, the slow death, and the resurrection

• Pat explains how he went from repping Oakley to owning a bike brand with 45 years of baggage

• We talk e-bike mistakes, brand heartbeats, and why mountain biking needs a f**king soul

• Plus: bad management, good doormats, and emotional damage (healed through stoke)

🔥 It’s raw. It’s funny. It’s Canadian as hell. And it might just be the comeback story mountain biking didn’t know it needed.

If you love bikes, brands, or just a good reinvention story — this one hits.

#RockyMountainBikes #WadeSimmons #FreerideMTB #PatStDenis #MarketeersClubhouse #CanadianMTB #MTBPodcast #BikeIndustryRealTalk #BikesAreFun #MTBReboot

🎙️ George Stroumboulopoulos x Marketeers Clubhouse: Canada's Media Maverick 🚀

Join host Jamie Calon and global PR powerhouse Shana Frahm, co-founder of Spokeswoman Says and Communications Director for The Sanders Institute. With a 30-year career spanning action sports, politics, fashion, and more, Shana shares expert insights on PR’s role in balancing brand storytelling, managing crises, and navigating the ever-shifting media landscape.

In episode 18 of the Marketeers Clubhouse, we had the honour of hosting the esteemed Canadian radio broadcaster Alan Cross, known for hosting shows like "The Ongoing History of New Music" and "The Secret History of Rock.” In this enlightening episode, Alan delves into the intricacies of the modern music industry, highlighting the difficulty of making it in today’s competitive environment, and offers some insights on how to stand out in such a saturated market. He also discusses technology's pivotal role in reshaping the industry, spotlighting the impact of streaming platforms and the potential influence of Artificial Intelligence on the future of music. Alan intertwines such topics throughout the episode with riveting snippets from modern music history. Whether you're a music lover, a marketing professional, or just curious about the deep ties between music and marketing, this episode promises to be a captivating listen. Don't miss out!

This week on the Marketeers Clubhouse podcast, we welcome Joe Prebich, a seasoned retail-driven marketer with a wealth of experience in the outdoor space. In this episode, he shares his brand relationship expertise, touching on his experience building brand reputation and commitment to delivering exceptional consumer experiences. Joe also walks us through his vibrant career journey from his humble beginnings as a contributor at Snowboarder Magazine to his time managing Shaun White at Redbull, to more recent roles with brands such as Mammut, Fjällräven, and his current position as VP at Benchmade. Tune into this week's episode to learn more about Joe’s jam-packed career and how he leverages his experience to develop meaningful consumer brand relationships.

Ted Li is an experienced executive management professional with over 20 years of U.S. and international experience in general management, operations, product, sales, and marketing. He has a proven track record of success in expanding global businesses through P&L management, strategic leadership, disciplined execution, and cross-functional team building. Ted is an authentic team leader who can effectively drive change while protecting brand and culture.

In this electrifying episode of Marketeers Clubhouse, host Jamie Calon sits down with Vince Bannon, a music industry powerhouse with a career spanning from the Detroit club scene to global tech innovation. Vince has worked with everyone from The Police to Nick Cave and even helped shape Coachella's legendary rise. Now, he’s revolutionizing how we experience music with his platform, SO.CO.

In this dynamic episode of Marketeers Clubhouse, Jamie Calon dives deep into the gritty realities of entrepreneurship with Rob Fraser, founder of Outway Socks. The two connect over shared experiences as competitive athletes and the relentless pursuit of success, exploring how elite sports fuel business resilience and ambition. Rob shares his journey of building a standout sock brand, navigating early wins, the challenges of scaling, and the evolution of "earning not owing" a place in the market. From the myth of work-life balance to the importance of ego and self-discovery, they reveal what it really takes to thrive in business. This conversation is packed with actionable insights and candid advice for aspiring entrepreneurs, making it a must-listen for anyone looking to turn big dreams into reality.

The bike industry faced enormous challenges post-COVID, with many brands struggling to keep up. But some, like Norco Bicycles, stayed ahead of the pack! In this special "On the Road" episode of Marketeers Clubhouse, recorded at Norco's Vancouver headquarters, we sit down with MTB legend Greg Minnaar and Norco’s brand head Gwen Van Lingen. Discover how this family-owned Canadian brand maintained control, made smart investments, and thrived when others didn't. Don't miss these exclusive insights into Norco's brilliant strategies and success in a turbulent market!