Jerry Daykin VP & Head of Global Media at Beam Suntory — and former EMEA Senior Media Director at GSK*, speaks to Neil about the future of media, 'lazy endism', balancing hyper-personalisation with wider insight and empathy, and the power of context in media.  *This episode first came out in September 2021.  Check out our YouTube video series at: <a href= "https://goo.gle/3t13pWt">https://goo.gle/3t13pWt</a>

Jerry Daykin VP & Head of Global Media at Beam Suntory — and former EMEA Senior Media Director at GSK*, speaks to Neil about the future of media, 'lazy endism', balancing hyper-personalisation with wider insight and empathy, and the power of context in media. *This episode first came out in September 2021. Check out our YouTube video series at: https://goo.gle/3t13pWt

Jerry Daykin VP &amp; Head of Global Media at Beam Suntory — and former EMEA Senior Media Director at GSK*, speaks to Neil about the future of media, 'lazy endism', balancing hyper-personalisation with wider insight and empathy, and the power of context in media.&nbsp; *This episode first came out in September 2021.&nbsp; Check out our YouTube video series at: <a href="https://goo.gle/3t13pWt" rel="noopener noreferrer">https://goo.gle/3t13pWt</a>

Marketer and brand builder Jerry Daykin about lazy endism

Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google.

Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

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Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google. Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google.

Check out our YouTube video series at&nbsp;https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

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Marketer and brand builder Jerry Daykin about lazy endism

Marketer and brand builder Jerry Daykin about lazy endism