Marketer of the Month

Phil Wiser is the Executive Vice President and Chief Technology Officer at Paramount Global, leading the company’s AI-first technology strategy across content creation, infrastructure, and broadcast operations. With prior leadership roles at Hearst and Sony, Phil has pioneered digital media innovations, including cloud migration and machine learning.

On The Menu:

1. Discussion about AI shaping Paramount's technology initiatives.

2. How AI enhances content targeting and personalization for marketing.

3. Identifying areas where AI could disrupt the media industry positively.

4. Ensuring that human judgment remains central in AI-driven marketing.

5. Lessons from Liquid Audio and Sezmi about timing and innovation in media.

6. The nuanced future of media distribution, balancing direct-to-consumer models and partnerships with other platforms.

7. Comparing the slow decline of traditional pay TV to the rapid collapse of CD sales in the music industry.

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Happy creating!

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