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Marketer to Vegan Shoe Maker with Aradhana Minawala


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Minute 00:07 - Introduction of guest for the day ! Minute 00:35 - Inspiration behind starting a shoe brand Minute 

Minute 00:35 - Inspiration behind starting a show manufacturing business

Minute 02:42 - Starting a shoe business with no education in design/shoe making

Minute 3:58 - Research Process

Minute 5:52 - What is a vegan shoe ?

Minute 7:09 - Inspiration behind starting a " vegan " brand

Minute 9:03 - Creating awareness about a brand being " sustainable and vegan " 

Minute 10:50 - Role of social media in a young direct to consumer brand & Influencer marketing

Minute 12:50 - Impact on sales when marketing through influencers 

Minute 14:05 - Getting the first 1000 sales

Minute 16:20 - Till what point were you managing your own social media, photography etc and when did you outsource the same 

Minute 18:25 - Creating innovative designs to differentiate from industry trends and competition

Minute 20:22 - Importance of having a co-founder in a new business

Minute 21:40 - Navigating through challenges at work

Minute 23:50 - Setting up a delivery system and getting the products to customers in time

Minute 25:20 - Where do you see yourself in the next 5 years  ( Q&A)

Minute 25:50 - Striking the balance between personal and professional life - specifically for women and working mothers

Minute 29:10 - One  thing you wish you had done differently in this journey

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Pause the StoryBy yosuf