Using AI tools doesn’t make you an AI expert — and pretending it does is hurting businesses.

In this episode, I explain the difference between tool users and real AI expertise.

I’m recording this episode from an indie game jam where I’m mentoring engineers, and it perfectly highlights a growing problem in the AI industry.

Too many people — especially marketers — are calling themselves “AI experts” after learning a handful of tools or getting certified. Using tools does not equal expertise.

In this episode, I break down:

• Why AI tools don’t give you “god-like skills”
• The difference between tool users and experts
• Why AI certifications don’t impress real companies
• Why Siemens, GE, and enterprise clients only care about experience
• Who AI tools are actually for (and why that’s still valuable)
• How bad AI advice is costing companies millions

If you want to learn AI properly, check out Digital Strike.
If you want AI done for you, contact Grata Software.